YuLife, like Wefox, is bucking the tech trend at the moment, having secured $120 million in Series C funding. Now valued at around $800 million, YuLife is used by more than 500 businesses including Co-op, Del Monte, Jaguar Land Rover, Santander and CapitalOne. Again, drawing parallels with Wefox, YuLife’s gamified platform relies on (and thrives on) a B2B business model where the benefits are tangibly felt by the end user. Founder Sammy Rubin, a serial entrepreneur, has emphasised wellness as one of the benefits of the platform, laying the foundations for one of the most important emerging trends: reducing the chance of claims. In more good news for Sammy’s team, they have brought on a new investor in Dai Chi Life alongside existing investors such as insurtech stalwarts Anthemis.