What’s happening?

Prudential plc will be boosting its Pulse app across Asia and Africa with a partnership between itself and Google Cloud. Operating in 17 makrets and 11 languages, the app allows customers access to health services and risk assessments to improve health outcomes.

Prudential will be using GCP’s analytics platform to improve its digital offering and give engagement of the app a shot in the arm.

The partnership between the two companies began in 2019 with the insurer leveraging Google Maps and is now looking at projects with Google Health, Document AI and Fitbit to improve engagement and process optimisation.

Prudential will also look to further deploy Google’s AI capabilities in other digital aspects to facilitate better access for consumers and assist agents.

What the key players said

“Across our markets, people are living longer, but not necessarily healthier and better,” said Solmaz Altin, Managing Director of Prudential’s Strategic Business Group. “Harnessing technology, we want to empower people to live well for longer by making it easier for them to take care of their health and plan for their financial futures. Through this strategic partnership, we will leverage new technology solutions to make the Pulse platform more intelligent and engaging with the aim of reaching out to more people across Asia and Africa, in particular those who cannot easily access health and financial information and services.”

“At Google Cloud, our aim is to help our enterprise customers use technology to deliver outstanding experiences for their customers,” said Thomas Kurian, CEO of Google Cloud. “Prudential is a significant partner of ours and a leading insurer that has been protecting lives for nearly 175 years globally. Our work together will make it easier for people to safeguard their health and protect their finances for the long term with digital tools that are accessible.”

Source: https://www.insurancebusinessmag.com/asia/news/breaking-news/prudential-plc-google-cloud-partner-for-health-and-financial-inclusion-423564.aspx

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