Oura smart ring (co-founded by Petteri Lahtela), a personal biometrics device that tracks activity, heart rate, temperature and sleep, has partnered with fashion house Gucci, to release a £820 smart ring, with the strategic partnership program headed up by Hussain Ahamed. But this is not just a fashion statement, this collaboration coincides with the firm’s partnership with Cardio Health (Founded by Daniel Park) a South Korean metaverse gaming and fitness startup, who reward users with CardioCoin or vouchers for insurance. In conjunction, this will see a development of an IoT that connects exercise equipment to a platform which gamifies exercising, enabling users to earn digital currency, and redeem this as vouchers for insurance or healthcare services.

Source: Sonr

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