Remaining with Israeli start-ups, Kissterra who recently grew revenues above $100m, took its total funding to $76m, following the recent completion of $10m from Poalim Equity, the investment arm of Bank Hapoalim. In the previous round, announced in July 2021, it completed on $66m from Menora Mivtachim. It also opted to take a more unlikely route to investment, opting to raise funds from local institutional investors, “We have been profitable from the start and this investment was strategic for us. We reached a conclusion that we shouldn’t be connected to any specific American insurance company as they are all our clients”, said Co-Founder and President Iftach (Ifty) Kerzner

Eran Gersht, Director of Direct Investments at Poalim Equity, said “Kissterra offers insurance companies a unique and innovative tool that addresses the significant challenge of increasing profitability in the digital marketing channels of policies.”

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